collaborative guest post
Your website – whether you have a blog or an online store – is an important part of your brand. In today’s world, if you don’t have an online presence, you are losing thousands of potential users, why would you want that? Whether you are not online yet or have been online for years but your website needs a refresh, it’s essential to consider the website design.
At the end of the day, a good website design is the foundation of a good website. You might think that aesthetics do not really matter but when it comes to websites, a bad looking website is also a non-practical website. Good website design is tied to the functionality of the website – where you have the search bar, where you have essential pages, all of this matters and should be taken into consideration when designing your website.
Today, I’m accompanied by the pros Ad Lab, web design Bishops Stortford. Ad Lab, short for Advertising Lab, is a marketing agency with years of experience that design, build and market websites for companies all across the country (and some outside the country!). And that’s not it! A collection of Ad Lab’s websites have won various awards at awwwards.com. So, not only do they have experience but they also have expertise in building stunning websites that work.
Trustworthy.
Have you stumbled upon a website that is cluttered and messy? Did it feel trustworthy? Probably not. A website that has an outdated design and that does not work as it should will make you want to leave and visit a different website. First impressions count. So, take the time to work with professional website designers and developers to create a modern and sleek website that will attract visitors and make them feel comfortable browsing and shopping on your website.
As this article on the Entrepreneur explains, “The truth is there are many factors that impact those critical first impressions, and working with web designers that appreciate those factors is key to creating an appealing professional website. Visual elements like structure, colors and spacing often play a significant role in website design appeal.”
Easy to navigate.
“A website should be easy to use and quick to navigate. It’s essential for your visitors to be able to find what they are looking for smoothly as possible. So, ensuring that your website functions properly and offers your visitors a good experience in key!” comments Dork Face.
Responsive and versatile.
When most users look at websites on their mobiles, you need to make sure your mobile website works as well (if not better) as the desktop version. Depending on the platform you choose to have your website on, you might need (or not) a second pair of hands to help you design a responsive design. Isablogrecommends choosing a versatile website platform, and I agree.
Have a look at the different website platforms, from Magento and WordPress to Shopify and more. Then, choose the one that suits your business. Some platforms, such as Magento, as ideal for larger businesses that do thousands of transactions a day plus, a Magento website will also grow with your business – no need to upgrade to a different platform down the line.
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