Have you seen the always crowded mini golf venues in London, and you believe that you have what it takes to create a similarly successful business yourself? Have you noticed that although so many people are happy to go and play mini-golf, there are not enough places offering this activity around London and you want to fill the gap in the market before it’s too late?
Your thinking makes sense, and we are here today to help you turn this business idea into a real thing. The fact that you should act quickly does not mean that you should be reckless and make rash decisions. Below you’ll find 5 tips in order to help you with all the planning and the execution of things.
The Theme
You can’t randomly place furniture and decorations and expect people to like what they see so much that they are willing to become regular customers. Only if people are impressed or like the way the place looks because it stimulates happy and safe emotions will they turn into regulars. Having a specific aesthetic or a crazy golf theme design in mind will help with making clever and cool choices when decorating the whole space.
Online Presence
Nowadays, all businesses have a website and active social media accounts. The reason they invest in all those digital tools is because by allotting time and resources in researching and planning digital marketing strategies, they manage to turn a good percentage of internet users to customers. Internet users can discover your mini-golf business online and if they are intrigued by the digital image you’ve created, they’ll desire to visit the actual place. This is also a great way to promote golf bag accessories if you have a golf store in your mini-golf business area.
Booking system
If your space is not too large, you should have an online booking system where people can book a time slot indicating when they and their friends would like to be in your venue. In this way, you can be sure that you are never so crowded that you need to send customers away. Additionally, in this COVID era, you and your customers will feel much safer in a less crowded place.
Food and Drinks
Although the mini golf equipment and the course itself should be your priority, paying attention to the quality of the food and drink options you offer can attract even people who don’t like mini-golf to your business. This is important since the more diverse your target audience is, the more customers would be checking out your venue either to play mini-golf or to grab a snack or a drink or to do both.
Staff
Last but not least, the people you have hired to serve and help your customers with all their needs play a significant role in your professional success. You should spend time training them so that they are prepared to deal with any situation in the best way possible. The most important requirement that they should meet before even hiring them is that they should be polite and friendly so that they can make customers feel at home.
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